Must Have Tools for Your Business
Must-Have Tools for Your Business
Put these Must-have tools for your business in place before January and start your new year off with a bang!
TOOL #1:
You are tracking your numbers properly
Get clear on the money side of your business. If you aren’t clear then everything else is muddy. Use QuickBooks to keep track of income and expenses.
TOOL #2:
You have a defined O.D.I. payment schedule
As business owners, we have roles, responsibilities, and expectations, and we have a compensation package. This is referred to as our Owner’s Discretionary Income or O.D.I.
Decide now what you’re going to pay yourself and then decide when. The 1st and 15th? Every Friday?
If it terrifies you to pay yourself first before taking care of expenses this is a very good thing. You will do a MUCH better job of marketing. This is going to make you pick up the phone, this is going to make you follow up, this is going make you talk to more people at a networking event, etc.
Start marketing to pay yourself vs. marketing to pay your bills. Amazing things are going to happen!
TOOL #3:
You execute a mix of primary strategies
There are 7 core marketing strategies:
Networking
Advertising
Showcase
Telemarketing
Trade show
Direct Mail
Publicity
You should be working with 3 primary strategies. Primary means that you are executing the strategy monthly. Which 3 will you pick?
TOOL #4:
You have a clear profile of your right fit
Not everyone in the world is a good client for you. So, why are you marketing to everyone?! Put together the profile of your right fit with demographic parameters and environmental triggers. When you have your profile then you will start ‘seeing’ your right fit and marketing becomes SO much easier.
TOOL #5:
You have a payoff in your messaging
What is your call to action in your marketing messages? You need to be very clear on how they can contact you AND offer them something special by contacting you. Perhaps a free report, a free 20-minute consultation, an article, etc.
The magic is in the mix.
Action Steps:
1. Make a decision today that you are going to take action on these 5 ideas.
2. Take action by picking one to start today.
3. Stay focused and start implementing these one by one. Your business will thank you!?
Would you like to learn more simple ways in which women entrepreneurs can have more focus, more courage, more momentum, and more productivity? Check out my web site,www.ElizabethHagen.com, for free articles, and free resources and to sign up for my gift to you of the “10 Fearless Lessons Everyone Must Know” eBook.
Award-winning small business expert Elizabeth Hagen is the Growing Your Business with Confidence Coach.
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Janet Schiesl
Janet has been organizing since 2005. She is a Certified Professional Organizer and the owner of Basic Organization.
She loves using her background as a space planner to challenge her clients to look at their space differently. She leads the team in large projects and works one-on-one with clients to help the process move quickly and comfortably. Call her crazy, but she loves to work with paper, to purge what is not needed and to create filing systems that work for each individual client.
Janet is a Past Board Member of the National Association of Productivity and Organizing Professionals and a Past President of the Washington DC Chapter of NAPO were she has been named Organizer of the Year and Volunteer of the Year.
Janet Schiesl
Janet has been organizing since 2005. She is a Certified Professional Organizer and the owner of Basic Organization.
She loves using her background as a space planner to challenge her clients to look at their space differently. She leads the team in large projects and works one-on-one with clients to help the process move quickly and comfortably. Call her crazy, but she loves to work with paper, to purge what is not needed and to create filing systems that work for each individual client.
Janet is a Past Board Member of the National Association of Productivity and Organizing Professionals and a Past President of the Washington DC Chapter of NAPO were she has been named Organizer of the Year and Volunteer of the Year.